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National Lipstick Day is July 29, but beauty retailers have apparently decided one day is not nearly enough time to reconsider every nude lipstick you have ever owned. Ulta is celebrating with up to 40 percent off lipsticks, glosses, liners and balms from Clinique, MAC, Anastasia Beverly Hills, Morphe, Maybelline and more, including plenty of beauty-community favorites that have survived several makeup eras and still end up all over our For You pages.

Ulta’s National Lipstick Day sale selection is also enormous. You can lose half an hour comparing three rosy-brown shades that look identical in the thumbnails, add eight things to your bag and somehow forget the lipstick you opened the sale for. That is why we did the scrolling. These are the five Ulta lipstick deals we would shop first, with picks for sheer-lip people, committed matte wearers and anyone whose ideal finish can best be described as “2007 lip gloss, minus the hair getting stuck in it.”

Black Honey has lived several beauty lives. The deep raisin shade became a Clinique counter classic decades before TikTok introduced it to another generation, and its appeal still comes down to how easy it is to wear. It looks intimidatingly dark in the tube, then melts into a sheer berry tint that builds with each pass.

This is a balmy, lightweight lip color, so expect to reapply after lunch. At $15 instead of $25, that trade-off feels much easier to accept. Black Honey is included, along with rosier Pink Honey and the warm neutral Nude Honey, making this a very good time to find out which Honey person you are.

Anyone who learned makeup from early YouTube has MAC lipstick shade knowledge stored in a permanent section of the brain. Velvet Teddy, Whirl and Mehr were practically a language of their own, and all three are included in the current 46-shade M·A·Cximal lineup.

The updated formula keeps the rich, full-color matte finish while adding a smoother, more comfortable feel and up to 12 hours of wear. For $15, this is the deal for replacing the MAC bullet worn down to a slightly dangerous nub or finally trying the brown, mauve or red you have been talking yourself out of since 2016.

The 2000s gave us plenty of lip gloss trauma, most of it involving wind, hair and formulas with roughly the texture of corn syrup. Anastasia Beverly Hills’ gloss is shiny and smooth without feeling sticky, and you do not have to endure a plumping burn for the privilege of reflective lips.

Dusty Rose is an easy rosy-lilac, Latte pulls toasted taupe and Amber Sparkle has enough shimmer to make a plain lip look a little more considered. Wear it with liner, swipe it on by itself or use it to give a matte lipstick you have not touched in ages.

Morphe’s Liplock Glossy Lipstick belongs to the current juicy-lip era, with the ease of a bullet and the shine people usually reach for a separate gloss to get. The formula is designed for lasting pigment with lightweight, non-sticky and non-feathering wear, plus a smoother, moisturized look.

Caught Rose, a light pink-beige, is the easy everyday choice; deeper berry and brown options keep the range from becoming another wall of barely distinguishable nudes. This is the pick for someone who wants visible color and shine without bringing a lip liner, lipstick and gloss trio everywhere she goes.

Maybelline SuperStay Matte Ink is still here for the person who wants to apply lipstick at breakfast and not think about it again until dinner. The waterproof, transfer-resistant formula promises up to 16 hours of saturated color, and the pointed applicator helps create the clean edge that a long-wear liquid lipstick deserves.

Seductress is a soft greige-rose, Pioneer is a classic red and Voyager goes deep wine. Apply a thin layer, give it time to set and accept that this lipstick has plans to remain on your face. Under $10 during the sale, it is also the least expensive way into this roundup.

Honorable mentions go to Clinique’s Chubby Stick Moisturizing Lip Color for $16, MAC Lustreglass Sheer-Shine Lipstick for just over $16, and Maybelline Lifter Liner for $8. The sale also includes lower-priced e.l.f. liners and lip products, plus select ColourPop Fresh Kiss balms, for anyone who would rather build a small lip wardrobe than commit to one prestige tube.

Ulta has already supplied the markdown, and we have reduced the tab count. Pick the finish your makeup bag is missing and try it for yourself while the National Lipstick Day deals are still live.

Read more for iconic 90s lipstick shades you can buy today.