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A UK airport has issued a warning that holidays could be "ruined" and flights could be cancelled if travellers fail to adhere to a particular rule.

The One Too Many campaign has been introduced at more than 20 airports nationwide, including London Luton. Airport officials posted on X, formerly Twitter, on Tuesday (June 30) to draw attention to the scheme and deliver a serious warning to holidaymakers. The update cautions: "Fly responsibly and avoid disrupting passengers, or you could pay the price".

A graphic included with the post states that "One too many is all it takes to... ruin a holiday, cause a delay, cancel a flight, divert a plane, [and/or] land YOU in jail." The Government-backed campaign is urging passengers to "fly responsibly" or risk facing serious repercussions.

While the message was posted by the official London Luton account, the regulations apply to all UK travellers, no matter which airport you're departing from. Passengers causing disruption on flights could be refused boarding, handed a lifetime airline ban, or hit with fines of up to £80,000 if their behaviour forces a flight diversion.

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The One Too Many message is now displayed at numerous major UK airports, including London Gatwick, London Heathrow, Manchester, Liverpool John Lennon, Newcastle International, and Bristol. Karen Dee, the Chief Executive of the Airport Operators Association, said: "UK airports are committed to providing a safe and enjoyable travel experience for all passengers.

"We urge travellers to enjoy their journeys responsibly and not ruin their holidays or the holidays of others. Airports will continue to monitor and act against any disruptive behaviour to ensure everyone's safety."

First introduced in 2018 with backing from the government, the One Too Many campaign has received support from both the Department for Transport and the Home Office.