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Emily Ratajkowski and Kate Moss send pulses racing as they pose in underwear in striking new campaign for Gucci

Дата публикации: 23-03-2026 15:33:58

Gucci unveiled the new campaign centred on the endless appeal of the House's handbags, exploring 'the instinctive connection that forms between object and desire'.

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By CHLOE LOUISE, SHOWBUSINESS REPORTER

Published: 15:26 BST, 23 March 2026 | Updated: 15:33 BST, 23 March 2026

Emily Ratajkowski and Kate Moss have sent pulses racing by posing in underwear for a striking new Gucci campaign 

Emily, 34, looked sensational as she slipped into a black logo-patterned bra and briefs, while accessorising with a large £1,690 Gucci Giglio tote bag.

The model and actress also posed with the handbag as she modelled a chic Gucci logo print pencil skirt and matching jacket for the campaign, captured by Mert and Marcus.

Kate, 52, put on an age-defying display as she flaunted her toned physique in a black bra, matching trousers and a Gucci Borsetto medium Boston bag, worth £2,300.

Gucci unveiled the new campaign centred on the endless appeal of the House's handbags, exploring 'the instinctive connection that forms between object and desire'.

The campaign highlights the essential role of the Gucci bag within the wardrobe.

Emily Ratajkowski, 34, posed in a black logo-patterned bra and briefs, while accessorising with a large £1,690 Giglio tote bag in a striking new campaign for Gucci

Kate Moss, 52, put on an age-defying display as she flaunted her toned physique in a black bra, matching trousers and a Gucci Borsetto medium Boston bag, worth £2,300 

Materials, surfaces, and silhouettes repeat across images and film, returning again and again to the bag at the centre of it all.

The striking shoot comes after Emily went Instagram official with French director Romain Gavras, who is the ex pop star Dua Lipa.

Late last month, the model took to social media to share multiple loved-up photos with Gavras, 44.

The carousel post, which included a snapshot of the couple cosied up at a dinner table, did not include a caption.

Clad in a slinky red dress, Emily stuck out her tongue while posing provocatively.

Gavras has an Instagram account with 64,000 followers and has not posted on his grid since July 2025.

The couple were first romantically linked in November 2025 when they were spotted kissing in New York City.

This seems to be Emily's longest romantic relationship since her divorce from movie producer Sebastian Bear-McClard, 45, in 2022.

The exes co-parent a son named Sly, who turns four this month.

Emily previously had flings with Harry Styles, Shaboozey, and comedian Eric André.

Prior to that, in December 2022 the mom-of-one was pictured kissing New York–based artist Jack Greer following a brief affair with comedian Pete Davidson.

The model and actress also posed with the handbag as she modelled a chic Gucci logo print pencil skirt and matching jacket for the campaign, captured by Mert and Marcus 

Gucci unveiled the new campaign centred on the endless appeal of the House's handbags, exploring 'the instinctive connection that forms between object and desire' 

The campaign highlights the essential role of the Gucci bag within the wardrobe 

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