The release of Spider-Man: Brand New Day was a cause for celebration for fans from the Telugu states, who have been starved of big-event films in theatres. Even as Allu Arjun, Mahesh Babu, Prabhas and Jr NTR take their own time, the audience decided that Tom Holland will be their mass hero for now. Title cards, fan edits, and confetti seemed the norm on single screens across the Telugu states, with the Telangana audience deciding to turn it into a Bonalu celebration, too.

Tom Holland received Telugu her-style treatment in theatres with the release of Spider-Man: Brand New Day.

Tom Holland gets a mass title card

Much like how Telugu star films begin with a title card announcing the hero, Tom got one for Brand New Day, too. One shows him temporarily getting Mahesh Babu’s ‘superstar’ moniker, with his title card reading: “Super Star Tom Holland. Youth Star Peter Parker. Spidey.” Thrilled fans couldn’t help but throw confetti and cheer, like in any Mahesh film.

A closer look at the theatre shows people dressed in Spider-Man costumes performing the ‘pedda puli’ dance near the screen, as the rest of the audience members joined them in the revelry. Bonalu kicked off on July 16 and will continue till August 10.

One video from a single screen shows the theatre management syncing the lighting to the fan edit, with the lights growing brighter and dimmer in response to the Telugu music accompanying the Spider-Man scenes.

Spider-Man: Brand New Day was released in theatres on July 31 to positive reviews and strong box-office numbers. The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Florence Pugh, Tramell Tillman, Marisa Tomei, and Mark Ruffalo.

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  Despite having a Master's degree in Journalism and over a decade of experience in print and digital media as a field reporter and sub-editor at organisations such as The Times of India and Reader's Digest, Neeshita Nyayapati remains a movie buff first and a Chief Content Producer second. She fell in love with movies in childhood and believes nothing matches the magic of watching a good film that moves you with a warm tub of popcorn in hand. Her love for writing about cinema follows that. Come Friday, you'll find her at her happy place, the movies, catching the latest rom-com or masala offering, for reviews or otherwise. As for the rest of the week, she's here reporting the juiciest news in Telugu, Tamil, Malayalam, Kannada and Hindi or bringing out the best of celebs in interviews. While her niche is Telugu cinema, Neeshita likes to dabble in a little bit of everything to stay up to date. From film announcements to scandals and hard news angles, she has explored it all. A good book, a comforting cup of hot chocolate, puppy kisses and a stunning beach view are all she needs to unwind. Her passion for biking and travelling has taken her to various places across the country. She has found peace in everything from the frozen lakes of Gangtok to the coffee plantations of Coorg and the dense forests of Bandipur, to the monasteries of Darjeeling. But no matter where she goes, Neeshita loves coming across inspiring and moving stories.Read More

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