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7Up Pitched Its Lemon Soda as the Perfect Pairing for Spicy Food
Дата публикации: 05-08-2026 04:00:00

7Up reframes lemon soda as a spicy food companion through a mukbang live stream in Vietnam, blending entertainment with instant commerce. The 7Up Lemon Soda campaign uses TikTok, AI, and rapid delivery to test how live-stream shopping may reshape meal occasions.

Основное содержимое страницы с новостью.

The soda brand encouraged the new occasion for the product with a mukbang live stream

August 5, 2026    

7Up reframes lemon soda as a spicy food companion through a mukbang live stream in Vietnam, blending entertainment with instant commerce. The 7Up Lemon Soda campaign uses TikTok, AI, and rapid delivery to test how live-stream shopping may reshape meal occasions.

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