As we naturally age, the risk of losing that once youthful glow places means a carefully-crafted makeup routine becomes more important than ever.

Yet overdoing it on the powder and highlight can create a 'faded' and 'washed out' look, while the incorrect eyeliner or eyebrows can leave you with a 'dated' and 'tired' appearance, according to the experts. 

Despite having access to the top makeup artists, numerous celebrities have fallen victim to such mistakes - including Claudia Winkelman, famous for her dark eyeliner, alongside television stars Stacey Solomon and Holly Willoughby. 

Fortunately, beauty expert William Grande, alongside Carly Cochrane, a makeup expert at Cosmetify, are on hand to share the ultimate makeup mistakes to avoid - and, most importantly, how to fix them.

'There's a certain kind of makeup look we've all seen technically done but somehow stuck in another era,' William told The Daily Mail.

'Makeup should move with your face, your style, and your age. When it doesn't, that's when things start to feel dated rather than polished.'

Read on to discover which midlife makeup mistakes to avoid, and the A-listers who could perhaps do with a slight tweak to their makeup rituals...

Using heavy eyeliner 

Heavy eyeliner is a makeup mistake often seen dominating celebrity red carpet and risks eyes looking 'smaller and more dated', according to William. 

Meanwhile, Carly warns that using thick and heavy eyeliner on the lower lash line risks one looking 'dark and overly harsh, and may even emphasise tiredness'.

While William acknowledges that Traitor's star Claudia Winkleman's famous eye look is integral to her public persona, he fears that it may 'feel a little dated'. 

'The very dark smoky eye paired with a nude lip is a very 2016-era style rather than a fresher, more balanced modern finish,' he added.

Likewise, he warns that Ruth Langsford should perhaps 'reconsider the black waterline and liner as it can close the eyes off slightly'.

He added: 'Switching to softer tones or a more diffused liner would be much more flattering.'

Yet for those who enjoy a dash of eyeliner, fear not: both William and Carly are adamant that it doesn't need to be avoided altogether.

Instead, focus on softening the look and 'smoke it out'. 

'Keep it thinner, or focus on lifting the outer corner instead of closing the whole eye. Work out what eyeliner works best for your eye shape,' added William.

Neglecting the neck and chest areas

A 'big no' for midlife makeup is having a 'flawless face with a completely different coloured neck', according to William. 

Carly added: 'When it comes to makeup, most people focus on the face and often neglect the neck and chest. This can be a mistake if you want your look to feel natural and cohesive.

'Applying foundation only to the face can create a stark contrast and disrupt an otherwise seamless look, especially in natural light. It's important to blend foundation along the jawline and slightly onto the neck so it transitions smoothly without harsh lines.'

While an easy mistake to make, both experts are clear that resolving this issue is key to achieve a seamless look.

'I always recommend using whatever is left on your brush or sponge rather than applying a full new layer of foundation to the neck and chest,' said Carly.

'This allows for a softer, more diffused look and helps avoid creasing where the skin naturally folds.'

Opting for a darker lip liner 

While a defined lip liner can feel quite early 2000s, it runs the risk of looking 'washed out' quite quickly if you fail to match the correct shade to your skin tone.

William explains that Scottish personality Lorraine Kelly, for instance, who often favours a darker lip, could benefit from 'refining the finish' to create a more 'modern and seamless' look.

'Lip liner can enhance the shape and definition of the lips, but overly sharp lines can feel dated and make you look older unintentionally.

'Instead, blend the liner into your lipstick and choose a shade close to your natural lip colour or the lipstick you're wearing. This creates a softer, more effortless finish,' added Carly.

Over powdering and over-highlighting

While it may have been all the rage in 2016, excessive powder and highlight can 'instantly dull the skin's natural radiance', according to Carly.

She explained: 'When it comes to powder, it can be easy to apply just a little too much.

'Highlighting can be a great way to add a subtle glow, but overdoing it can quickly ruin a look as it can leave you looking sweaty or overly shiny rather than naturally radiant.'

A celebrity who has got this right, however, is Amanda Holden. 

William explains: 'Amanda’s makeup is consistently strong and well executed. She achieves a full coverage base while maintaining a radiant, luminous finish, which is not always easy to balance. 

'Her eye makeup is particularly effective, enhancing and defining the eyes beautifully.'

To avoid overdoing things, William suggests powdering in 'small layers, not aggressively' and focusing on the 'T-zone' with a powder puff, rather than a brush.

If you want a glowing look rather than an actual highlighter, then focusing upon the tops of the cheekbones and a touch on the nose is the best way to go. 

'Skin should look lit from within, not reflective from space!,' he added. 

Not changing make up products as you get older

While it is understandably tempting to stick with the products we know and love, our skin changes as we age, meaning evolving your makeup routine is key to keep your appearance looking youthful and glowing.

Indeed, Carly emphasises that not switching up your makeup routine 'can make your look  appear duller, drier and emphasise fine lines'.

She added: 'As we age, our skin loses elasticity, so it's important to switch to more hydrating, creamy formulas to maintain a youthful glow. I recommend re-evaluating your makeup every few years to ensure it still works for your skin.'

William explains that an A-lister who could perhaps benefit from 'adjusting' their makeup look slightly is social media personality Sue Radford.

'I feel the makeup looks really flat and doesn’t give her any warmth or dimension. The technique could be adjusted slightly to enhance balance and cohesion,' he added.

Meanwhile, William suggests 'moving with the times as brands often reformulate their products to be better'. 

'Switch to more hydrating formulas, lighter textures, and less powder. Your skin changes and your makeup should too.'

Relying on 'no makeup makeup' instead of new, innovative looks

While the 'no makeup makeup' trend appears to be growing in prominence, William warns that it can seriously 'backfire', while Carly suggests it can create a 'lacklustre' look, particularly in photographs. 

'Trying too hard to look like you’re wearing nothing can leave you looking underdone or uneven. I love a no makeup look but if it’s done right!', added William.

William explained that while Holly Willoughby serves as a perfect example of the 'natural' makeup look.

However, he added: 'While this approach suits her, introducing slightly more blush or bronzer could add dimension and warmth to the complexion, preventing the look from appearing flat on camera.'

Instead of falling victim to the 'no makeup makeup' trend in its entirety,  both experts suggest offering 'a touch of structure, brows, lashes' and a 'hint of blush' in a bid to 'enhance' your features, rather than erase them. 

'Small enhancements, such as bronzer, blush or defined brows, can make a noticeable difference and add structure and brightness to the face,' explained Carly.

Overemphasing your eyebrows

'Brows are so important and so many people are doing it wrong!,' warned William, who stressed that the use of 'overly dark and blocky brows can overpower the face and look harsh'.

Carly added: 'Like foundation, eyebrows are one of the easiest areas to get wrong if the shade isn't right. Overly dark, blocky brows can draw attention away from other features and appear harsh.'

Indeed, according to William, television personality Ferne Cotton illustrates the importance of getting the eyebrow look right.

He explained: 'The brows appear slightly uneven, which can affect overall facial balance. Brow placement is really important because it can significantly change the way the face looks.'

However, he adds that Stacey Solomon, who at 36 is fast approaching the danger midlife zone, could benefit from perhaps 'softening the eye area slightly to keep everything looking lifted and effortless'. 

So, how does one avoid falling victim to this mistake? Carly emphasised that choosing a 'shade slightly lighter than your natural brow colour' is sensible, while 'light-hair strokes' can create a more 'natural and flattering finish'.

William added: 'Go one shade lighter than you think, use hair-like strokes, and keep the front of the brow soft and diffused. I love using brows gels to soften brows.' 

Incorrectly matching your shade

According to William, failing to correctly match the shade of your foundation to your skin tone is the 'biggest giveaway'.

He added: 'A foundation that's too orange, too pink, or just sitting on top of the skin will instantly age the entire look.'

Meanwhile, Carly explained that it can be 'easy to overlook the changes in your skin tone over time' as we become gradually accustomed to a makeup product we have been using for a long time. 

'Wearing the wrong shade of makeup can completely disrupt an otherwise refined look and immediately make a flawless base appear unpolished,' she added.

One celebrity, however, who is seen getting this makeup look correct is Paris Fury who is fast approaching her midlife years at the age of 36.

William explained: 'Her complexion appears radiant and healthy, with a soft glow that really suits her. The use of pink blush adds youthful freshness to the skin, and her nude-pink lip combination is particularly well chosen.'

To fix this issue, William suggests making sure to 'match to your neck or chest' rather than your face, and also 'check in natural light'. 

'Your foundation should disappear, not announce itself.'