A reality TV star has become embroiled in the wave of fire bombings that is currently gripping Melbourne. 

Emergency services were called to a car dealership owned by former Married At First Sight groom James Susler, after it was set ablaze at approximately 4.50am on Tuesday.

The fire at the Chery car dealership in Port Melbourne is being treated as suspicious by police. 

Seven News reported that the dealership, which was due to officially open on Wednesday, was allegedly set upon by two attackers.

It was also reported that one vehicle had been destroyed and a number of showroom cars received smoke damage.

It was also reported that the dealership actually had a security guard on site, due to a recent firebombing at a neighbouring business linked to the dealership.   

Speaking to Seven News on Tuesday morning, James said that the attack came as a complete surprise.

'What's it like inside?' reporter Andrew McCormack asked, to which James replied: 'I haven't been inside yet.'

Andrew then asked James if the dealership had been the subject of any threats in the lead-up to the incident.

'No, we know as much as you guys,' he said.

'But we'll move on from this,' James added. 'We'll get bigger and stronger and we'll persevere.'

Speaking to ABC Radio Melbourne, dealership manager Victor Sargin said the majority of the damage was smoke-related.

'It looks like they've poured some fuel on the floor [and] lit it up,' he said.

'Luckily, the floors are hard floors, so those flames have only caught onto some furniture and the reception desk at the front.'

The ABC also reported that police have not confirmed if the incident will be investigated by the Operation Eclipse task force, which is looking into the raft of arson attacks on hospitality venues.  

The news comes just days after James took to Instagram to share his excitement over opening the new location.

Sharing a series of images and clips of the site to his and the Chery Melbourne Instagram pages, he said the team had 'poured everything' into the new venture.

'After countless days of hard work, we’re beyond excited to open the doors to our brand new Chery Melbourne City dealership,' the post read.

'We’ve poured everything into creating a space you’ll love and we couldn’t be more proud to welcome you into Australia’s biggest Chery showroom.'

James rose to fame as a groom on the 2021 season of Married At First Sight, where he was partnered with Joanne Todd.

While he failed to find love with Joanne, it was a different story when it came to Alessandra Rampolla.

The groom shocked his bride during a commitment ceremony when he confessed his love for the MAFS expert.

An unimpressed Alessandra responded: 'I don't get the joke. I think it's incredibly disrespectful to Jo sitting next to you.'

'I was only joking… I was trying to lighten up the mood. Sorry,' James admitted.

Alessandra said: 'It's not a good joke.'