Ghost allows you to setup automated welcome emails for both free and paid members when they signup to your publication.

Welcome emails can be enabled from the Settings → Membership → Welcome emails area within Ghost Admin.

Once enabled, new subscribers will receive a welcome email when they signup to your site. These can be tailored for free members, as well as paid members (if you have paid membership enabled).

To customize your welcome emails, click Edit from the Welcome email area in Ghost Admin.

When setting up your welcome emails, you have access to all the same design controls as newsletters. You can also set a custom subject line, custom sender name and reply-to address, as well as add custom content, allowing you to personalize your member's experience, using your own voice and branding.

When finished making changes to your email, you can send a Test welcome email to your email address to review, as well as Save your changes.