ⓘ Bilibili

Founded in 2009, Bilibili originally started as a niche video community for anime, comics, and gaming fans before growing massively to become one of China's largest digital entertainment platforms. Often described as China's answer to YouTube and boasting around 376 million monthly active users, the platform is known for its creator-driven culture, diverse lifestyle and educational content, and real-time floating bullet comments across videos. Following its massive success at home, Bilibili is now expanding beyond its borders with a coordinated international push to attract global viewers and creators.

As part of this rollout, Bilibili has launched an updated international app for Android, now available for download on the Google Play Store and boasting over 5 million downloads already (August 21, 06:00 AM GMT). The app is currently limited to select regions; as an example, it is not available to download in India or in Romania, an EU member state with close to 20 million citizens. Bilibili promises that an iOS version is coming soon, with more countries expected to gain access over time. The international version, which can be identified by its pink app icon with a small globe in the top-left corner, features a simplified sign-up process with no identity verification required. This removes the previous requirement where overseas users had to submit a passport or ID. Responding to a user question on X, Bilibili also confirmed that the international app is not separate from the Chinese platform, meaning global users can watch Chinese videos directly. The team has also invited users to its official Discord server to gather feedback and report issues.