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iPhone users spend 40% more on microdramas than Android users, Omdia finds

Дата публикации: 11-08-2026 14:00:23

If you’ve scrolled through TikTok or Facebook recently, you’ve undoubtedly been hit by a targeted ad for a microdrama. You know the ones: addictive, bite-sized episodes about secret billionaires, werewolf alphas, or elaborate revenge plots. Because of their scrappy production value and aggressive social media marketing, it’s been easy to dismiss these vertical soap operas as a guilty pleasure for a specific, lower-income crowd. But the numbers are in, and they paint a different picture. It turns out, the people throwing the most cash at these mini teleseryes are Apple iPhone users. According to a newly released August 2026 report ...
The post iPhone users spend 40% more on microdramas than Android users, Omdia finds appeared first on REVU Philippines.

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