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When Meta Ray-Ban glasses were launched in 2021, they didn’t perform so well on the market. But in recent years, Meta has been partnering with fashion brands like Coperni and with pop culture figures like Kylie Jenner and Teyana Taylor, in order to expand their demographic reach. Kylie Jenner recently launched her own model of Meta glasses, called Starfire. But the campaign didn’t go over especially well, says Carrie Battan, a contributing writer at New York Magazine. Putting a spotlight on the glasses has only increased scrutiny — with some calling them “pervert glasses”. Marketplace’s Meghan McCarty Carino spoke with Battan about her recent piece in New York Magazine’s “The Cut”, where she tracks Meta’s push to make smart glasses cool.More on this:The Cursed Quest to Make Meta Glasses Cool from The Cut
When Meta Ray-Ban glasses were launched in 2021, they didn’t perform so well on the market. But in recent years, Meta has been partnering with fashion brands like Coperni and with pop culture figures like Kylie Jenner and Teyana Taylor, in order to expand their demographic reach.
Kylie Jenner recently launched her own model of Meta glasses, called Starfire. But the campaign didn’t go over especially well, says Carrie Battan, a contributing writer at New York Magazine. Putting a spotlight on the glasses has only increased scrutiny — with some calling them “pervert glasses”.
Marketplace’s Meghan McCarty Carino spoke with Battan about her recent piece in New York Magazine’s “The Cut”, where she tracks Meta’s push to make smart glasses cool.
More on thisThe Cursed Quest to Make Meta Glasses Cool from The Cut
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Meta Preempts Google's Gentle Monster Glasses With Kylie Jenner 'Starfire' Design | 0 | 5 | 24-06-2026 |
| 2 | 'Our goal is to reach every corner of the market': Meta CTO Andrew 'Boz' Bosworth on the new $299 EssilorLuxottica Meta Glasses | 0 | 5 | 23-06-2026 |
| 3 | Kylie Meta Glasses: Launching Surveillance Tech As A Style Accessory | 0 | 6.1 | 21-07-2026 |
| 4 | Meta Begins Removing Harassing Ray-Ban Smart Glasses Videos From Instagram | 0 | 11.9 | 28-07-2026 |
| 5 | Meta just fixed a privacy vulnerability with its Ray-Ban smart glasses, but could cameraless designs be the better future? | -2 | 4 | 08-07-2026 |
| 6 | Meta Launches Cheaper Smart Glasses Without Ray-Ban Branding | 0 | 5 | 24-06-2026 |
| 7 | Report: Apple's smart glasses delayed due to privacy concerns | 0 | 17.55 | 26-07-2026 |
| 8 | Meta Glasses: Wie der Facebook-Konzern versucht, Überwachung cool zu machen | 0 | 15.89 | 25-07-2026 |
| 9 | Meta expands its smart glasses portfolio with new Meta Glasses Line starting at $299 | 5 | 7 | 24-06-2026 |