Disney is raising US prices for Disney+ and Hulu again, with the standalone ad-free plans for both services climbing from $18.99 to $21.49 per month. The increase comes exactly one year after the previous price hike, and Disney says the ad-supported Disney+ and Hulu bundle, its most popular option, stays at $12.99 per month.

The standalone ad-free rise works out to $2.50 per month, or about 13.2%. Disney cites continued investment in new technology, features, and personalization as the reason for the change.

• Disney+ ad-free: from $18.99 to $21.49 per month
• Hulu ad-free: from $18.99 to $21.49 per month
• Disney+ and Hulu ad-free bundle: from $19.99 to $21.99 per month
• Disney+ with ads and Hulu with ads: from $11.99 to $12.49 per month each
• Disney+ and Hulu bundle with ads: unchanged at $12.99 per month
• Hulu + Live TV: up $10 to $99.99 per month
• Hulu + Live TV Premium: up $10 to $109.99 per month

Hulu + Live TV customers see the largest monthly increases in the lineup. At the other end, the bundles now cost just 50 cents more than a single standalone subscription on the same tier.

"While competitors have raised prices by an average of 13% this year, we are keeping the price of our most popular bundle unchanged and have increased our standalone ad-supported offerings by just 4%," a Disney spokesperson said.

This is the sixth increase to the Disney+ ad-free plan since launch, with one rise in each year from 2021 through 2026. Disney+ launched in November 2019 at $6.99 per month. The price moved to $7.99 in 2021, $10.99 in 2022, $13.99 in 2023, $15.99 in 2024, and $18.99 in 2025, before reaching $21.49 in September 2026.

That is $14.50 more per month than at launch, a 207.4% increase. The ad-free plan now costs just over three times its original price.

Subscribers who pay for Disney+ and Hulu separately are the most exposed. Compared with buying both services on their own, the bundles save about 48% on the ad-supported tier and 49% on the ad-free tier, so switching is the most direct way to limit the increase:

1. Check which Disney+ and Hulu plans are active on the account and whether they are billed separately.
2. Compare the current total with the $12.99 bundle with ads or the $21.99 ad-free bundle.
3. Move to the bundle on the same tier if both services are in use, since it costs 50 cents more than one standalone plan.

Subscribers who only use one service and can accept ads face the smallest change, a 50 cent rise to $12.49. The figures cover US plans, and Disney has not detailed matching changes for other markets.