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Dentsu: AI Becomes the Operating Layer: Why Intelligence Ownership Now Shapes Marketing's Future

Дата публикации: 01-10-2026 04:00:00

dentsu's Michael Fuchs warns that AI is crossing from efficiency tool to operating layer — and that fragmented architecture may quietly erode a brand's long-term competitive position. Where accumulated intelligence lives, and who owns it, could reshape marketing strategy for years to come.

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