To mark the UAE launch, Oreo projected Pistash-Yo onto the Burj Khalifa on September 12. The activation brought the brand’s "Now or Never" message to life on one of Dubai’s most recognisable landmarks.

“Innovation at Oreo is about continuing to evolve with the tastes of our consumers while staying true to what they love about the brand," says Mohamed Yousry, senior director of marketing, Mondelēz International, Middle East, North Africa, and Pakistan (MENAP). "We know our fans are always looking for new ways to enjoy Oreo, and Pistash-Yo gives us the opportunity to bring a flavor they already know and love into the Oreo experience, made with real pistachio for an authentic taste that makes this Oreo truly distinctive. It’s this combination of familiarity, authenticity, and discovery that makes flavor innovation so exciting for us. We’re bringing together the unmistakable Oreo experience with one of the region’s most loved flavors, and we hope Pistash-Yo becomes a new favourite for our consumers."

Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.