Gopuff has unveiled new additions to its private-label brands, Crave Shoppe and Basically, bringing a fresh lineup of indulgent snacks and treats to customers. For the first time, the assortment includes seasonal, limited-time offerings, giving customers new ways to enjoy the flavors of fall while supplies last.

The expansion is informed by what customers are ordering most on Gopuff, the brand says. Sales of fall-flavored products rose 19.4% year-over-year last fall, signaling strong demand for seasonal favorites. In response, Gopuff developed a broader assortment of affordable products featuring the flavors consumers crave, it notes. The lineup includes:

• Fall LTOs: Introducing seasonal products available for a limited time, including Crave Shoppe Iced Pumpkin Cake, Pumpkin Donut Holes, Cheese Danish, Mini Apple Fritters, and Bourbon Salted Caramel Fudge, as well as a new Basically Apple Cider.
• Sliced Cakes: Baked in small batches and pre-sliced, customers can indulge in Crave Shoppe’s new Iced Lemon Cake and Banana Nut Cake.
• Edible & Bakeable Cookie Dough: Crave Shoppe Chocolate Chip Cookie Dough and Brownie Batter are plant-based, gluten-free, and safe to eat raw or baked.
• Individually Wrapped Treats: Big Chocolate Chip Cookie, Big Candy Cookie, and Big Chocolate Brownie, suitable for on-the-go.
• Toaster Pastries: Crave Shoppe Toaster Pastries available in Strawberry and Cookies & Creme flavors.
• Fudge: Crave Shoppe Chocolate Fudge and Crave Shoppe Chocolate Peanut Butter Fudge.
• Cookie Thins: Consumers can enjoy a lighter take on a classic treat with Basically Cookie Thins, available in Chocolate Chip and Brownie flavors. 
• Indulgent Snack Mixes: Basically’s three new Snack Mix flavors: Sweet Heat, Dill Pickle, and Sour Cream and Onion Pepitas.

“Fall flavors are some of the most anticipated of the year, and we know our customers want more ways to enjoy them,” says Jillian Jensen, GM of PL merchandising at Gopuff. “By tapping into our own ordering and search data, we were able to identify the flavors and products our customers were craving most and turn those insights into a private-label assortment designed specifically around their tastes. The result is a lineup that brings the flavors of fall to life across our brands.”

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