For weeks, or even months, an event website works nonstop. It’s where people find the schedule, get to know the speakers, buy their tickets, see which sponsors support the event, and discover the culture of the community behind it. It’s the gateway to the event.

But then the event ends, the lights go out, and the website stays the same: a schedule full of past dates, a “Buy your ticket” button that no longer works, and a countdown stuck at zero. The website we worked so hard on stops adding value just when more people come looking for it.

That’s why I recommend that communities organizing WordCamps, Campus Connect events, or any WordPress Event turn their website into a closing landing page after the event. There’s no need to rebuild it from scratch. Reorganizing the content is enough to shift the site from announcing the event to telling what happened and inviting people to stay involved.

1. Photos and a repository to download them
   Share a selection on the site and a link to the full gallery. Credit each photographer and, if you can, state the license under which the photos can be reused and how to give credit.
2. Talks with slides and recordings
   For each talk, include the title, the speaker’s name, the slides as a PDF, and the link to WordPress.tv. Videos can take a while to be published, so you can post the slides first and add the videos later.
3. A call to action: join the community
   This is the most important part. Anyone visiting the site after the event has already shown interest. Add a visible button with a message such as “Did you enjoy the event? Join our community” that links to your local Meetup Meetup groups are locally-organized groups that get together for face-to-face events on a regular basis (commonly once a month). Learn more about Meetups in our Meetup Organizer Handbook. group.
4. News, testimonials, and blog posts
   Gather in one place the recaps, posts, and articles written about the event. This shows the event’s impact through the voice of its own community and gives visibility to those who wrote about it.

We’re putting this into practice with WordCamp WordCamps are casual, locally-organized conferences covering everything related to WordPress. They're one of the places where the WordPress community comes together to teach one another what they’ve learned throughout the year and share the joy. Learn more. Costa Rica 2026. The event took place on September 18 and 19, and we’re turning the site into a closing landing page. You can follow the changes at https://costarica.wordcamp.org/2026/

• The website stays useful for months.
• People who couldn’t attend can still benefit from the talks.
• Speakers, photographers, volunteers, and sponsors get recognition, which motivates them to come back.
• Interest from the event turns into participation in the local community.
• It creates an archive for the next organizing team and shows future sponsors what the event achieved.
• Photos and testimonials show what WordPress is like in your city or country.

An event’s work doesn’t end when the last day is over. With just a few changes, the website can keep adding value: preserving the memory of the event, sharing knowledge, recognizing the people who made it possible, and, above all, inviting more people to become part of the community.

If you organize a WordCamp, a Campus Connect, or a WordPress Event, I invite you to add this task to your post-event checklist. Your next event starts with the people who stay.

Thank you to @_dorsvenabili and @karenalma for their support and review.