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Market Analysis Perspective: U.S. Mobile and Internet of Things Communications Services, 2026

Дата публикации: 29-09-2026 04:00:00

This IDC Market Analysis Perspective provides insight into the current and future state of the U.S. mobile and Internet of Things communications services market. It includes an overview of the current market landscape, a technology buyer perspective, a market outlook, and IDC's advice for technology suppliers in the market."Even as U.S. mobile penetration sits above 100% of the population, wireless services growth continues to defy expectations — driven less by new subscriber addition than by value engineering. Operators are converging fiber and mobile into unified bundles to raise stickiness and lower churn, while loosened credit requirements are accelerating the prepaid-to-postpaid migration, a shift that generally improves carriers' underlying economics. Intensifying rivalry among the "big three" is fueling more aggressive promotions — free phones, trade-ins, bundled streaming, and multiyear price locks — as carriers compete to deliver more perceived value at compressed price points. On the IoT side, GSMA's SGP.32 standard is emerging as the structural catalyst for enterprise-scale growth: U.S. business IoT cellular connections are forecast to grow at a 22.2% CAGR through 2029, dwarfing the market's already-steady 1.6% CAGR in consumer IoT." — Jitesh Gera, research manager, Wireless Services, IDC

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