Inizio Evoke has appointed Barbara Patchefsky as Global Client Lead. In this role, she will serve as a senior commercial and strategic leader across priority client relationships, connecting clients’ business objectives with the full breadth of the agency’s integrated platform.

She will focus on solving clients’ most pressing commercial challenges, deepening executive-level partnerships, shaping account strategies around each client’s growth agenda and mobilizing the right capabilities and teams against client priorities. Her appointment is intended to make it easier for clients to access the right expertise at the right moment – and to turn innovative ideas into connected programs that can be implemented across their organisations to accelerate growth.

Patchefsky brings more than 20 years of healthcare agency and client leadership experience. She most recently served as Global Client Director at Havas Health & You, where she held progressively senior roles spanning client services, account leadership and business growth. Her career also includes senior positions across the Havas Health network and The CementBloc.

“The strongest client partnerships are built when teams can connect deep expertise around a shared business agenda and then translate that thinking into action,” said Patchefsky.

Inizio Evoke’s latest senior appointments include Jake Vander Linden as President, Media and Brian Gundich as EVP, AI Enablement.

“Building a business that consistently delivers breakthrough work requires exceptional leaders across every part of the organization,” said Reid Connolly, Founder and CEO, Inizio Evoke. “Jake, Brian and Barbara are the latest examples of the caliber of leadership we continue to invest in. Each brings the experience to navigate complexity, mobilise high-performing teams and connect innovation to meaningful business outcomes.”