LoopMe, the global leader in brand performance, has announced the launch of Chartboost Direct to help mobile app publishers accelerate growth with direct access to brand demand. 

With this launch, LoopMe positions itself as the definitive nexus between web SSPs, ad tech, and mobile apps, establishing Chartboost Direct as the brand SDK for in-app environments. Now is a pivotal point to bring brands directly into the app environment, as web use declines: LoopMe research recently found that nearly one in five GenAI users say they now spend less time browsing the web, compared with just 15% spending more. Additionally, up to 19% of these users report spending more time on mobile gaming apps since adopting AI, compared with 15% spending less (a +31% net increase).

While brand demand moves into mobile apps, the in-app advertising ecosystem was not built to support brand advertisers’ specific needs around data, measurement, and signals.  Chartboost Direct, powered by LoopMe’s patented AI optimisation for brand performance, will now deliver the results that matter, making it a key toolkit for improving publisher yield and opening new paths for mobile app revenue growth.

Chartboost Direct provides publishers with the infrastructure to make brand demand work inside mobile apps — directly, cleanly, and at scale, without changing their current ad technology stack.

Features include:

• Direct pay: Enabling publishers to contract and receive payments directly from participating brand SSPs partners through existing Chartboost SDK integrations
• Direct deals: Allowing publishers to create new ad placements with PMP deal IDs that are called directly from a publisher's ad-server, creating a direct connection to premium brand DSPs
• Marketplace deals: Providing publishers with the ability to package their inventory using deal IDs within their mediation auctions, dynamically adding a critical signal to transact directly with brand demand partners, with no new setup

"Traditionally, premium mobile supply has been blocked by reseller constraints or lack of interoperable buying signals," comments Mike Laband, group SVP, US revenue at Magnite. "Chartboost Direct now brings SSPs and brands an alternative path directly into quality in-app publisher environments. AI-enriched bid-streams will provide publishers with built-in, accurate brand signals, measurement, and data, enhancing the user experience."

Stephen Upstone, CEO and founder, commented: "LoopMe research has shown that since adopting GenAI tools, nearly three-in-ten users say they now use AI more than traditional search, versus just 15% who report increased search engine usage. As web traffic declines, brands need new inventory sources to replace web, but these often require direct supply, and we see reseller traffic being penalised through SPO. At the same time, publishers want brand demand programmatically, but have limitations through their current tech stacks."

"With higher CPMs, cleaner supply paths, better UX, and sustainable brand demand for mobile app publishers, Chartboost Direct is a must-have toolkit, delivering the results that matter the most for publishers and providing SSPs with quality in-app environments."