ET Online | 30 Sep 2026, 05:30 PM IST

Is India's creator economy at its peak? Not even close, says Gunjan Soni, Country Managing Director of YouTube India.In this exclusive conversation, recorded on the day YouTube unveiled its India Impact Report, she breaks down the numbers behind the boom. YouTube's creator ecosystem has added ₹18,000 crore to the economy and supported 9.6 lakh jobs. About 2 lakh creators earned for the first time last year, and the number of channels earning seven figures grew by over 20%. She also explains where the next big jump will come from: tier 2 and tier 3 cities, creators turning into full media studios and networks, and Indian content going global (around 15% of it is now watched outside India). For creators, her advice is simple but powerful: "Focus on building communities, not followers." She says there is no single success formula. What works is purpose, consistency and authenticity.

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