Reliance's JioStar bets India’s sports fans will do more than just watch the game

Дата публикации: 29-09-2026 11:19:59

JioStar is betting that India’s next phase of sports viewing will combine live matches with AI, commerce, regional languages and interactive features. With Indian-language viewing accounting for 90% of watch time and integrations such as Swiggy driving transactions, the broadcaster is looking beyond eyeballs to turn its growing sports audience into a broader digital commerce opportunity.

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