In this episode of the Silicon AI for Your Business Podcast, the focus turns to one of the most pressing questions facing modern marketers: can artificial intelligence make marketing more human?

Hosted by David Howell, Editor in Chief of Silicon UK, the podcast continues its exploration of the technologies, strategies, and policies shaping the digital economy. Each week, the series brings together industry leaders and innovators to move beyond hype and uncover what truly drives meaningful business progress.

This episode, titled “The Human Side of Automation: How AI Can Bring Empathy Back to Marketing,” examines how agentic AI and intelligent orchestration are transforming customer engagement. Rather than framing automation as a threat to authenticity, the discussion explores whether AI—when designed with care—can enable deeper personalization, emotional intelligence, and trust at scale.

Joining the conversation is Jenna Tiffany, Founder and Strategy Director at Let’sTalk Strategy. Together, they explore whether automation and empathy can genuinely coexist, how AI orchestration layers can support emotionally intelligent customer journeys, and what ethical safeguards are essential to ensure trust remains central.

The episode also considers the evolving role of creative teams in an AI-augmented marketing landscape, and highlights real-world examples where AI enhances—rather than replaces—the human connection at the heart of customer experience.
For business leaders navigating digital transformation, this conversation offers both strategic insight and a practical perspective on keeping empathy front and centre in an automated world.