Discover how AI, social commerce and rapid delivery are transforming beauty e-commerce into the industry’s primary growth engine.

Read this report to discover answers to these and other questions:

• Why is beauty e-commerce growing significantly faster than the total US beauty market?
• How are AI-powered personalization and faster delivery making online beauty shopping more attractive?
• Why is social commerce becoming a dominant sales driver for beauty brands?
• How are Gen Z and younger consumers reshaping digital beauty spending habits?

Companies mentioned in this report include: Ulta Beauty, Amazon, Bath & Body Works, Estée Lauder, MAC Cosmetics, Clinique, Dr. Jart+, TikTok Shop.

Data in this report include: US beauty e-commerce versus total sales growth trends; online versus in-store beauty order values; AI-driven conversion and repeat purchase; TikTok Shop beauty sales and spending growth.

Related Reports:

• Reports in our US CPG Sales Tracker series

Already a subscriber? Log in