Spotify is kicking off its “Reserved” pre-sale program with Role Model’s upcoming tour – though fans will also have the chance to grab early passes via Mastercard and American Airlines as well as a distinct artist pre-sale. Live Nation shed light on the 34-date concert series – and its multifaceted ticket-availability schedule – today. As […]

Role Model (real name Tucker Pillsbury), who’s set to make pre-sale tickets available via Spotify Reserved. Photo Credit: Chloe Chippendale
Live Nation shed light on the 34-date concert series – and its multifaceted ticket-availability schedule – today. As many know, late May saw Spotify make its long-rumored pre-sale entry official with Reserved, billed as a means of affording diehard supporters first dibs on their favorite acts’ tickets.
In theory, the program makes sense given the well-documented shenanigans of bot-powered scalpers. But in practice, the inaugural Reserved offering is a good reminder of the pre-sale landscape’s stiff competition.
To be sure, Role Model’s aforementioned Mastercard and American Airlines pre-sale is expected to begin (exclusively for cardholders) at 10 AM local time on Tuesday, June 23rd.Spotify, for its part, will send a Reserved message to certain subscribers via email and app notification, enabling them to buy passes at noon local time that same day. Finally, a June 24th artist pre-sale and other pre-sales yet will commence ahead of the June 26th general on-sale. Beyond offering pre-sales to registered fans, Role Model is also offering early ticket access to British and European fans purchasing an actual copy of his album, Chuck Timely & The Hourglass, in any available format.
In short, fans won’t lack early access options, and technically, Spotify won’t be first out of the gate. Of course, we’ll know more about Reserved’s rollout – how many tickets will release, who will receive access, and what price points are we talking about? – next week.
But at present, pre-sale positioning behind “official sponsors” Mastercard and American Airlines aside, Reserved appears to have an inherent advantage.As acknowledged by Spotify, demand will often outstrip supply – a reality that won’t sit well with subscribers who miss out on early access.
Despite this inevitable disappointment, not receiving a pre-sale offer is presumably preferable to obtaining a pre-sale code, attempting to use it, and then winding up empty-handed after failing to check out. One needn’t look far on social media to find many such complaints pertaining to Olivia Rodrigo’s latest tour pre-sale, for instance.
Furthermore, Spotify’s capping Reserved tickets at two per eligible subscriber – compared to a four-ticket limit for different pre-sales – will presumably help the program achieve the desired result. And longer term, assuming things go off mostly without a hitch, it doesn’t seem inconceivable that Reserved could compel superfans to prioritize using Spotify.
In the bigger picture, what does the growing pre-sale focus mean for the general on-sale? Time will tell, though Role Model’s North American tour leg won’t begin until September 9th, with additional stateside dates scheduled into October before a European leg’s anticipated start next February.