CIPR publishes new best practice guide on Responsible AI Use in PR

Дата публикации: 08-07-2026 11:00:00

The Chartered Institute of Public Relations (CIPR) has today published a new Best Practice Guide on the ethical use of artificial intelligence (AI) in PR. The new guide – The Responsible Use of AI in PR – is available to both CIPR members and non-members, and translates the Global Alliance’s Venice Pledge into practical guidance, taking each of the Pledge’s seven principles and exploring the issues and dilemmas practitioners may encounter when applying them in practice.  It offers a practical checklist covering how to assess AI tools before use, what…
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