Technically, the Wilton, Connecticut-based group has MSG shows teed up for Friday, June 19th as well as Saturday the 20th. But Amazon Music is preparing to broadcast the second performance, which is expected to receive live coverage beginning at 4:30 PST.

Like with the Amazon-owned service’s prior livestreams – the Stagecoach partner certainly has a large presence in the space – the livestream will hit Amazon Music proper, Prime Video, and Twitch.

Meanwhile, the four-piece act is scheduled to keep the momentum going with a just-announced June 21st SummerStage performance in Central Park. Not stopping there, Goose today unveiled a pop-up shop that will sell, among other things, exclusive merch, “MSG event items,” and limited-edition posters.

The Drop House, billed as “NYC’s first artist-led music retail experience,” is poised to host said pop-up between June 18th and 20th.

Perhaps the most immediate testament to the service’s aggressive livestream strategy: That Saturday the 20th will also see Amazon Music broadcast Take That’s Etihad Stadium show.

Furthermore, Apple Music is likewise making livestream waves – including by quickly expanding its “Club Live” EDM series. Additional competition from Hulu, Live Nation’s Veeps (where one can access livestreams, music videos, and documentaries), and YouTube underscores that fans don’t lack viewing options.

We may soon find out: According to reports, Spotify plans to try its luck in the long-competitive arena. On one hand, there are only so many shows to stream, and it isn’t as if fans have an unlimited amount of time to tune in.

On the other hand, evidence including Amazon Music’s ongoing concerts buildout suggests that we haven’t hit the ceiling here. And at least in theory, Spotify is inherently well-positioned for the expansion thanks to its sizable userbase and its years of testing the superfan-event waters.