Jeff Brazier proved he is anything but a traditional grandfather in a racy new video. 

Earlier this month, the 46-year-old TV star's youngest son Freddy announced he had welcomed a daughter, Isla Jade Brazier, with his girlfriend, Holly Swinburn.

Following the arrival, Jeff, who shares Freddy and his older brother Bobby, 22, with late ex Jade Goody, has shared a number of posts about the new addition - yet on Tuesday he was turning up the heat with his new video. 

Jeff showcased his astonishing physique in his latest clip, as he posed in just white boxers before trying on an array of ensembles - with the video earning him the nickname 'glamdad' and receiving some celebrity approval. 

Alison Hammond could not resist sharing an appreciative comment, as she wrote: 'Jesus Christ ! Lord have mercy on us all'.

Jeff was showcasing a number of outfits in the post, however opened the clip by flaunting his ripped abs and toned arms.  

Over the weekend, Jeff revealed that he and Bobby spent two nights sleeping in their camper van so they could stay close to the hospital for the birth of Isla Jade. 

Taking to Instagram on Sunday, Jeff thanked the 'lovely' hospital staff who 'played a part in helping Holly and Fred bring Isla into the world happy & healthy.'

He also shared a photo of his camper van, which he calls Pamela, revealing that the vehicle was where he and Bobby stayed during the two nights while the couple were in hospital.

He wrote: 'Bob and I stayed nearby in the camper for both nights while Holly and Fred were in hospital. I didnt want Pamela to feel left out.

'We used near by a nearby gym for showers, food and long period of nervous, excited waiting time.'

It comes just hours after Jeff shared photos with his baby granddaughter as he promised to 'tell her all about' her late grandmother Jade Goody in a post shared to Instagram.

Freddy lost his mother, Jade, when he was just four years old after she died from cervical cancer on Mother's Day in 2009, with the new parents paying tribute to her with their daughter's name.

Since her death, their dad, Jeff raised Freddy and Bobby. To share the news of the birth of his granddaughter, Jeff shared a sweet snap holding the tot in his arms.

He also shared an array of moments from the hospital as he, his sons and Holly all posed for a picture shortly after she gave birth.

Alongside his post, Jeff penned: 'Dear Isla Jade. You have no idea how deeply loved you are.

'There are so many good people standing behind you, and a very special angel watching over you. Mummy and Daddy gave you her name, and we're going to tell you all about her.

'You already feel like the greatest gift. I will be forever grateful to Mummy and Daddy for filling my heart and bringing such joy into our lives. Thank you, Holly and Freddy, with all my heart.