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Subaru chops 2027 Solterra price to qualify for EV rebate

Дата публикации: 08-07-2026 17:45:46

A discount of over $4,000 allows its starting MSRP to slide well under the federal program's $50,000 threshold

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2026 Subaru Solterra EV 2026 Subaru Solterra EV Photo by Subaru

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According to the company, just over a thousand Solterra models found their way off showroom floors through the first six months of 2026, a pace roughly equalling that of the same time last year. This price cut is likely to juice sales, since it amounts to a nearly nine grand reduction after taxes, no small potatoes on the monthly payment at Subaru’s current 5.99% subvented rate offer. 

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It is worth noting this price adjustment brings the Solterra much closer to Subaru’s own all-electric Uncharted, a smaller EV whose entry-level long-range model (also with a 77.0-kWh battery) bears a price of $44,995 before fees. Making a three grand walk to the Solterra for the extra space might now be worth it for some customers. Or, phrased another way, the EVAP rebate pays the difference and then some.

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Matthew Guy

Matthew Guy is a lifelong gearhead who writes automotive content for Canadian and American outlets. He is alternately described as a freelance author, podcast host, road test magnate, and legend in his own mind. As a member of AJAC, he enjoys sharing his excitement about cars and is very pleased to contribute at Driving.

EXPERIENCE

Matthew’s goal is to put readers in the driver’s seat for a unique and entertaining look at the automotive industry – whether penning vehicle reviews with a creative bent, travelling to manufacturer events for first drives of new models, or speaking with industry stakeholders to gain extra insight for an article During the past decade, he has enjoyed creating unique and creative long-distance adventure drives, sating his (and the reader’s) appetite for driving accomplishments like traversing the spartan wilds of Labrador. Timed challenges in speedy machines also spin his crank. For a spell, he was also behind the microphone for this site’s Truck Guy podcast, interviewing guests ranging from knowledgeable local technicians to world-famous television stars. Find out what it’s like to jump behind the wheel of a pickup truck and successfully tackle gnarly off-road courses. Ride along whilst tackling twisty roads along the Pacific Coast in a droptop convertible. Bundle up as he explores the frigid expanses of Canada from his home on the East Coast to venturing north of the Arctic Circle.

EDUCATION

Memorial University of Newfoundland, School of Business B.Comm (Hons.)

AWARDS

2021 Castrol-Wakefield Automotive Writing Award, runner-up

Runner Up - 2023 AJAC Adventure and Travel Journalism Award presented by Genesis Canada

Winner - 2023 AJAC Road Safety Journalism Award presented by Volvo Canada

CONTACT

Email: matthewkguy@hotmail.com

LinkedIn: linkedin.com/in/matthewkguy

Instagram: @DudeDrivesCars

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