Chris Webb lays out the pros:

This is a blog post I’ve been meaning to write for a long time. Since Fabric launched there has been a lot of focus on Direct Lake mode in Power BI and a lot of people used it because it was the cool new thing. Arguably, we at Microsoft have been guilty of telling people to use it because it was the cool new thing without properly explaining what the benefits are of using it. Direct Lake doesn’t completely replace other storage modes: in a recent post I talked about when Import/DirectQuery composite models are the best choice; Marco wrote a good article on Direct Lake vs Import mode which makes the case for the continuing relevance of Import mode for many scenarios. So what are the main benefits of using Direct Lake mode? 

Click through for Chris’s answer.