While some tech categories have spent the better part of this decade feeling a little stagnant, televisions have kept evolving at a pretty steady clip. Sure, some gimmicks didn’t catch on — pour one out for your 3D movie-loving friends — and the advancement to 4K feels like a lifetime ago, but the underlying display technology has only gotten better, brighter, and more vivid, and that’s exactly what Sony’s aiming for with its new Google TV-powered True RGB televisions.

Sony’s Bravia 7 II and Bravia 9 II TVs are now available through Crutchfield and directly via Sony’s website, and although the company’s latest mini RGB-based releases aren’t cheap, they should deliver some of the best viewing experiences you’ll find on the market today. With individually-controlled RGB LEDs, Sony’s latest display tech is designed to deliver impeccable color reproduction and accuracy, ultra-high brightness levels typically unachievable with OLED, and truly deep black levels, it’s tough to find any sort of downside to moving away from your typical LG or Samsung set. Just look at these impressions from a recent convert on Reddit — it’s impressive stuff.

That’s true on the software side as well. Google TV has its faults, but its a reliable way to stream from all of your favorite apps. It even comes with hands-free Gemini built into the television itself, meaning your next binge is just a voice command away. Sony has built its legacy in large part on its success in the television landscape — I have plenty of memories of my parents’ Sony Trinitron set growing up — and despite spinning off the brand alongside a partnership with TCL, it’s clear that ambition isn’t going anywhere specific.

Sony’s Bravia 7 II and 9 II are now available at Crutchfield and on Sony’s web store in a variety of sizes and configurations. For most people, the $3,000 75-inch Bravia 7 II is probably the best bang-for-your-buck combination, but that particular set comes in sizes ranging from 50 inches all the way up to a massive 98-inch panel for close to $10,000. The Bravia 9 II lineup is similar, starting at $3,600 for a 65-inch display and ranging up to over $30,000 for a cinema-worthy 115-inch screen. If that sounds expensive, just consider that’s how much 128GB of RAM goes for these days.

• Buy Sony’s Bravia 7 II (75″) at Crutchfield
• Buy Sony’s Bravia 9 II (65″) at Crutchfield

Alongside this launch, Crutchfield has a selection of ongoing discounts and deals on existing hardware, both inside and outside the Sony ecosystem. If you’re not ready to say goodbye to OLED, Sony’s 65-inch Bravia 8 is $400 off, and shoppers can save an extra $100 on select Sony sound systems alongside it. Crutchfield has a ton of home theater receivers discounted as high as $600 right now, including a top-of-the-line 13.2-channel offering from Sony for $400 off. Don’t miss out on any of these deals.

• Buy Sony’s Bravia 8 (65″) at Crutchfield
• Buy Sony’s ES STR-AZ7000ES Home Theater Receiver at Crutchfield