North York General Foundation (NYGF) has named Jennifer Lee as its new CMO as it prepares to step up its fundraising efforts in 2026.

Lee joins NYGF from the Scarborough Health Network Foundation, which she joined as director of marketing and communications in October 2021 before moving into the the associate VP marketing and communications role in August 2023.

At NYGF, Lee will be in charge of building on the “Here for Life” platform and helping launch a fundraising campaign this fall that the foundation says will be “supported by the most significant advertising effort in North York General’s history.”

Ya Shan Waley-Horhager had been serving in the chief marketing and communications officer role at NYGF from March 2021 until February.

Booch appoints ex-Greenhouse marketer as CMO

Maria Acevedo has been announced as partner and CMO at Booch, an organic kombucha-beverage company based in London, Ont.

Since April 2023, she had been the head of marketing and e-commerce at Greenhouse Juice, where she supported the launch of numerous products, including the Fiery Ginger shot.

She was previously the VP of marketing and sales at Mera Cannabis from August 2021 to September 2022 and a direct-to-patient marketer with Tilray cannabis from May 2019 to September 2021.

And from October 2016 to May 2019, Acevedo was the marketing team lead for Ernest & Julio Gallo, where she supported the launch of Apothic Wines and developed and executed a sports sponsorship strategy with the winery. She also worked in brand manager and senior brand manager positions for more than 2½ years at Labatt Breweries of Canada, where she led the national marketing strategy for Budweiser, overseeing brand innovation and media planning.