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Activision's Amplification Engine Scaled Small Creator Voices to 200 Million Views
Дата публикации: 15-07-2026 04:00:00

The Activision always-on UGC engine finds and licenses organic creator content, then pushes it into paid media while the conversation is live. The approach could reshape how brands measure campaign success — shifting focus from reach to social conversation.

Основное содержимое страницы с новостью.

Thirty UGC posts reached 45 million views for Modern Warfare IV's reveal

July 15, 2026    

The Activision always-on UGC engine finds and licenses organic creator content, then pushes it into paid media while the conversation is live. The approach could reshape how brands measure campaign success — shifting focus from reach to social conversation.

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