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Family history has a way of bringing people together, whether it’s swapping stories around the dinner table or finally learning the answer to a question that’s been passed down for generations. Whether you’ve ever found yourself wondering where your family came from or wished you had asked your grandparents just a few more questions, that’s where AncestryDNA comes in. Known for having one of the most popular DNA testing kits on the market, the brand helps connect families with stories, traditions, and connections that make us who we are. And now, thanks to Ancestry‘s limited-time flash sale running from July 23 at 10 a.m. ET through July 27 at 10 a.m. ET, there’s never been a better time to begin exploring your family story.

Since 1983, Ancestry has continued to expand its platform, which helps shoppers discover everything from ethnicity estimates and family connections to historical records and insights into their family history. Today, the brand is best known for its popular AncestryDNA test, which uses a simple saliva sample to provide personalized ethnicity estimates and help users connect with relatives across its extensive network. Beyond the test, Ancestry offers access to billions of historical records from census documents and birth certificates to military records, which allows users to piece together a more complete picture of their family’s journey through generations.

For a limited time, Ancestry is making it easier and more affordable to begin exploring your family history. The brand’s flash sale kicks off on July 23 at 10 a.m. ET and runs through July 27 at 10 a.m. ET, and features savings of up to 60% off on the AncestryDNA Kit.

Whether you’re curious about your roots or looking for a memorable gift, Ancestry’s Flash Sale is the perfect opportunity to begin exploring your family’s story.

Taylor Lane is a contributing commerce writer at SheKnows, covering beauty, style, and lifestyle. With over eight years of media experience, she previously served as a beauty writer at The Zoe Report and a fashion assistant at Glamour. Her work has appeared in StyleCaster, The FlowSpace, WWD, Forbes Vetted, Teen Vogue, InStyle, and more, where she’s tested hundreds of products — from top-performing mascaras to the most functional strollers. She’s also a mom of two girls, a ten-year-old and a 4-month-old. And when she’s not online, she’s usually at Pilates.

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