Oh, and excitingly, Collection 04 – inspired by the optimism, freedom and spontaneity of late summer – is fronted by Ramla Ali, the professional boxer, model and style icon whose influence extends beyond sport into fashion and culture. Her perspective reflects the spirit of the collection: confident, expressive and individual.

Now, the question on everyone's lips: what are we actually buying? Funnel-neck jackets and windbreakers are, obviously, big news – this time interpreted through bold colour (the tomato red, embroidered funnel-neck jacket is one of the preempted hero pieces) and unexpected styling. Texture plays a central role throughout the collection – and across the jacket line specifically – with towelling, satin nylon, sateen finishes and sheer layers adding depth and contrast. Take the knit track top in ivory, for example. Perfect for pairing atop a white tank, it plays on the celeb-adored sheer trend while remaining wearable and casual.

As for Ramla's favourite piece? It “would have to be the shirt with the drawstring waist,” she told me. “Most sportswear brands are associated with typical gym wear apparel – tees, shorts, leggings, joggers – but what I love about this collection is that its very unique." The long-sleeve cinched-waist jumpsuit, inspired by the iconic Firebird, falls into the category of being an expected hit with maximalists, too. “If you’re like me, always opting for a more aggressive leisure look, it provides just that, with a cool twist,” Ramla added.

From said track jackets to the runner shorts, jumpsuits and rugby shirts, the beauty of this collection is that it can literally be worn anywhere. “You can dress it up or dress it down depending on the occasion,” Ramla confirmed. "For me, I’d definitely love to wear it to an upcoming friends BBQ – where no doubt friends will definitely say "Wow, where did you get this from?’’, to which I'll reply "ASOS, ladies!”.