Вход на сайт

Просмотр новости

Найдите то, что Вас интересует

Real Skin, Real Feel: Reframing Intimacy Through Video

Дата публикации: 03-08-2026 04:00:00

This Smarties X Global finalist case study explores how Domino's India used live gaming integrations and creator-led streams to rebuild relevance with gen Z. By embedding the brand directly into gaming culture, Domino's strengthened youth affinity and delivered measurable lifts in engagement and preference.

Основное содержимое страницы с новостью.

Sanipak's OKEY Zero Tenn used sensory storytelling and video innovation to break the 'loss of sensation' barrier in condom use

August 3, 2026    

This Smarties X Global finalist case study explores how Domino's India used live gaming integrations and creator-led streams to rebuild relevance with gen Z. By embedding the brand directly into gaming culture, Domino's strengthened youth affinity and delivered measurable lifts in engagement and preference.

This Is an ANA Member Exclusive

Access to this item is reserved for ANA members only.

Log in

Already have an account? The industry's best insights and resources await:

No Account?

Use your business email address to create your free account; if you're a member through your company, we'll know.

Members can access their benefits as soon as they sign up and log in.


Not a Member?

You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.

The content you're trying to see is available to:

  • ANA Client-Side Marketer Tier Members
  • Platinum Tier Members
  • Gold Tier Members
  • Silver Tier Members

Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.




Схожие новости

#Наименование новостиТональностьИнформативностьДата публикации
1Game On: How Domino's Became Part of Gen Z's Gaming Culture08.5203-08-2026
2Free Entertainment, No Fine Print013.8303-08-2026
3From Selfie to Storefront Star010.6403-08-2026
4McDonald's Denmark Highlights Its Strengths as an Employer for Young People010.3403-08-2026
5P&G Spotlights Plight of Underprivileged Children in India08.6503-08-2026
6 How Fox News is luring in Gen Z 0501-04-2026
7Nuii ice cream promotes conservation efforts with branded treehouse01030-07-2026
8Кейс Segmento, ГК ФСК и Proximity Media: как интерактивные баннеры снизили ДРР в 3 раза7807-07-2026
9Philadelphia compares its Mexican cream cheese to ‘spicy’ fiction09.0715-06-2026
10‘You know who we are :)’: This company’s unnamed 18th birthday ad is a masterclass on brand recall5710-07-2026

Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 10. Тональность: 0. Информативность: 9.91. Источник: www.ana.net.