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СпутникиРНSpaceXРоскосмосNASAThis Smarties X Global finalist case study examines how the Aditya Birla Group launched Indriya Jewellery as a new national brand in India's highly competitive jewellery market. By combining high-impact national storytelling with tech-led, hyperlocal execution, the campaign built trust, drove awareness, and converted interest into immediate store visits at scale.
August 4, 2026
This Smarties X Global finalist case study examines how the Aditya Birla Group launched Indriya Jewellery as a new national brand in India's highly competitive jewellery market. By combining high-impact national storytelling with tech-led, hyperlocal execution, the campaign built trust, drove awareness, and converted interest into immediate store visits at scale.
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