Crafted to have the Zbar energy snack bar soft-baked and chewy texture, Vanilla Cupcake is a new Zbar energy snack bar flavor suitable for lunchboxes or to bring for after-school activities. Zbar energy snack bars in Vanilla Cupcake are available in a 6-pack and contain no artificial flavors, colors, or preservatives.  

“Disney and Pixar’s Toy Story is a nostalgic property for parents, while still being relevant and exciting for kids today. It embodies the same spirit of adventure and curiosity that the Zbar brand celebrates, making it a great partner for back-to-school season," says Valerie Van Arkel, director of marketing for Zbar at Mondelēz International. “Our new Vanilla Cupcake flavor joins three of our top-selling Zbar energy snack bar flavors in special-edition Disney and Pixar’s Toy Story packaging. Kids will love the delicious new option, and parents can rely on Zbar energy snack bars as a staple to help fuel adventurous activities.”  

The Zbar brand provides snacks specially crafted for active kids, helping fuel playtime and everything active in between, the brand says. The bars are USDA Certified Organic and non-GMO with 11-13 g of whole grains each.

Zbar energy snack bars in special-edition Disney and Pixar’s Toy Story-inspired packaging are only in stores for a limited time, with a suggested retail price of $6.49 per 6-pack and $12.49 per 12-pack.

Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.