Просмотр новости
Найдите то, что Вас интересует
Спутники
РН
SpaceX
Роскосмос
NASA
СпутникиРНSpaceXРоскосмосNASAThis Smarties North America Bronze case study explores how MSC Cruises launched "Let's Holiday," a national omnichannel campaign designed to establish the brand in the U.S. market. Anchored in a Super Bowl debut and extended across TV, digital, social, OOH, and search, the campaign drove awareness, increased consideration, and delivered bookings more efficiently in a category dominated by established competitors.
August 4, 2026
This Smarties North America Bronze case study explores how MSC Cruises launched "Let's Holiday," a national omnichannel campaign designed to establish the brand in the U.S. market. Anchored in a Super Bowl debut and extended across TV, digital, social, OOH, and search, the campaign drove awareness, increased consideration, and delivered bookings more efficiently in a category dominated by established competitors.
Access to this item is reserved for ANA members only.
Already have an account? The industry's best insights and resources await:
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Indriya Jewellery's National Debut Rewrites the Rules of a Launch | 0 | 10.74 | 04-08-2026 |
| 2 | How Kinh Do Reframed Tết as an Open, Inclusive Celebration | 0 | 11.68 | 05-08-2026 |
| 3 | Zur aktuellen Kampagne „Best Holiday Ever“: MSC Cruises möchte seinen Gästen diesen Sommer den bestmöglichen Urlaub bieten | 5 | 3 | 02-06-2026 |
| 4 | How Lay's Turned Distraction into "All‑In Joy" Through Gaming‑Led Experiences | 0 | 14.45 | 04-08-2026 |
| 5 | How Lifebuoy Reached Gen Z Through Social Media | 0 | 11.07 | 04-08-2026 |
| 6 | How Mazda Built a High-Engagement TikTok Presence Without Paid Media | 0 | 12.31 | 05-08-2026 |
| 7 | How Maybelline Turned Voice Technology into an Interactive Beauty Experience | 0 | 9.31 | 05-08-2026 |
| 8 | How John Deere Became a Cultural Insider on TikTok | 0 | 10.75 | 05-08-2026 |
| 9 | How One Automotive E-Commerce Brand Reached 48 U.S. States in Four Months | 0 | 15.92 | 05-08-2026 |
| 10 | Brewed for the Feed: Social Creativity in a Regulated Industry | 0 | 7.13 | 04-08-2026 |