The Case of the Missing Click: What Zero-Click Search Actually Means for Paid Strategy

Дата публикации: 14-07-2026 16:24:27

Who doesn’t love a good mystery? I've been thinking about the conundrum that is zero-click search a lot lately, partly because of Rand Fishkin's recent study showing that less than one-third of Google searches still send a click. But it’s also on my mind because of what I keep hearing from marketing teams across the industry.

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