As a general rule, if something is good enough for Sophie Habboo, it’s good enough for me.

Makeup is as subject to trends as anything is in life. When I was first learning how to use it, being matte and as one-dimensional as possible was the ideal way for my skin to look. Then, of course, there was the highlighted-to-the-Gods, maximum dewy look of the late 2010s, but now?

Now is all about glass skin and a soft, blurred, natural feel.

Enter: the Max Factor ‘Facfinity’ blur foundation, as endorsed by beauty royalty Sophie Habboo. Delivering perfectly on the goals of this new era of soft-focus beauty, this product is fast defining the complexion trend with a formula that perfects skin rather than masking it.

Max Factor

No heaviness, no bulk, just lightweight blurring: that’s what this foundation delivers. Working to make your skin appear smoother and seamless, this foundation is lightweight but buildable with a medium-to-full coverage.

The highlight for me, though? This foundation doesn’t crack, and it doesn’t crease. It moves with you for a comfortable, second-skin feel that lasts all day and gives the appearance of an airbrushed finish.

Max Factor

Now, the stats. Words might be one thing, but the numbers speak for themselves: 95 per cent of women agree that Max Factor’s Lasting Blur Foundation blurs the appearance of their imperfections, and 97 per cent agree it feels comfortable to wear. Furthermore, 91 per cent say colour stays true all day, and 96 per cent confirm it does not look cakey. So there we have it.

With a decent colour range of eighteen different shades, this product is suitable for a huge range of skin types, and can be applied with anything from a foundation brush, blender, or simply just the fingertips to gently blend out across the face, leaving a smooth, blurred finish.