Jeff Brazier left This Morning in silence as it was live on air - before reading out a message from the autocue that viewers were not supposed to hear. 

The car crash blunder plunged the ITV daytime show into silence for a number of seconds, as presenter Jeff, 46, failed to read out the details about the latest competition, where one viewer will watch £90,000. 

Back in the studio after a trip to Gran Canaria to advertise the competition earlier this week, Jeff was seen reading out the details of what winners will take home. 

But as he prepared to read out the number viewers need to call to enter, as well as the cost of entering and the terms and conditions, the studio fell quiet for eight seconds. 

Normally, Jeff's pre-recorded voice plays out in the studio to announce the details, but when the voiceover didn't play, it quickly went wrong.  

'Read the slate,' Jeff could be heard saying, expecting viewers to no longer be able to hear him live on the microphone, before asking again: 'What am I reading?' as he instead went on to try to read Alison's lines for the next interview. 

Off-screen, the crew could be heard trying to tell him what to do, before the show's main host, Alison Hammond, stepped in to read out the information from the autocue as Dermot O'Leary told fans the number to call. 

After giving the fans the number to call, co-host Dermot joked: 'That was very good,' to which Alison added: 'Thanks very much, I went back into my competition days.

'Thank you, Jeff, you diamond - he hadn't got a clue what happened there, did he? Neither did I, I just went into this robot.' 

Viewers took to X, formerly known as Twitter, to react to the awkward moment, hitting out at Jeff for the 'unprofessional' mishap. 

One wrote: 'F**king hell, how professional,' as another said: 'One job, Jeff, one job.' 

Someone else chimed in: 'Jeff mucked that up big time, didn't he?' as a fourth penned: 'They screwed that up.'

'Smooth as anything,' a fifth joked, as a sixth chimed in: 'That went well, Jeff...' 'The silence was the best part of the show,' another viewer hit out.  

It comes after Cat Deeley made a brutal swipe at Jeff for being 'offensive' and 'swanning around' on holiday while advertising ITV's new competition.   

Cat, 49, made no secret of her envy as she and co-host Ben Shephard presented the ITV show live from their new studio at Covent Garden's The H Club. 

Meanwhile Jeff had travelled to the island, which is off the coast of Africa, after previously appearing in the Caribbean in another sun-soaked destination last week. 

Cat said: 'It wasn't the best weekend so if you're craving some sunshine, there's Jeff Brazier... this is almost verging on offensive now from Jeff. He's swanning around!' 

To which Jeff quipped back: 'It's been tough, just feeling the sun hitting my skin, it's really, really difficult. 

'No, I'm a team player - I've come here to bring you the sunshine, I know it's chilly, it's been wet, it's been dull and downcast so here I am with the sunshine.' 

Jeff is often seen on-location advertising ITV's competition, which this time will see a winner take home £90,000 and an all-expenses paid trip to Gran Canaria. 

He joins Andi Peters in the competition presenting spot, who also appeared alongside him in Gran Canaria as part of the competition segment.

It comes amid brutal cuts to ITV's daytime TV schedule, which saw This Morning move studios and changed around with a brand-new set. 

Last week, fans were left fuming over the new set up as the show made its debut in the new Covent Garden home of ITV's daytime programming. 

It was announced in 2024 that the broadcaster's daytime shows would be hit with a new schedule, with Good Morning Britain extended by half an hour, Lorraine reduced by 30 minutes, and Loose Women cut to just 30 weeks of the year. 

And while This Morning's two-and-a-half hour run time was left to air as normal, the show, like its other daytime series, has moved to a new studio in central London. 

While Good Morning Britain was broadcast live from the ITN Studios, This Morning went on air from The H Club, in Covent Garden, for the first time. 

It saw a major change to the set-up of the iconic This Morning studio - with the blue sofa instead on the left hand side of the studio, and a kitchen on the right. 

While the screens in the background still showed London's South Bank as they did in This Morning's previous home, fans were left fuming at the new set up.

Viewers flooded X, formerly known as Twitter, to complain about the 'vile' and 'tacky' changes, as they compared the new studio to that of shopping channel QVC. 

One penned: 'Don’t like it, looks cramped, background screens look AI, it legit looks like they are in front of a green screen. It feels cheap and plastic...'

'The new studio looks so small, cheap and tacky,' a second wrote, while a third added: 'The new studio looks proper low Budget. ITV not even trying anymore.'

Someone else wrote: 'Hate the new studio... did they order it from TEMU?' while another agreed: 'Have they hired a shed?' 

'What in the QVC Shopping Channel is going on?? The new studio is vile,' a fifth person wrote, while a sixth chimed in: 'It's bloody tiny?' 

Another viewer concluded: 'The cheap set walls, claustrophobic feel, cheap IKEA-looking furniture, recycled sofa, coffee table and rubbish-looking kitchen. Fail.' 

Meanwhile, Lorraine fans were left complaining 'what's the point in turning up?' as episodes were HALVED in length from its return as ITV cuts take hold. 

With a much shorter episode of Lorraine on Monday, viewers took to X, formerly known as Twitter, to share their thoughts on the slashed runtime. 

'Just half an hour of Lorraine now?' one penned, as another added: 'I wouldn't call 9:30am - 10am all morning #lorraine.'

'She might just as well not bother, what IS the point of turning up for just half an hour?' a third asked, as a fourth said: 'and the point of having Lorraine on for half an hour is ? Anyone? Anyone? #Lorraine #ThisMorning.'

Back in May 2024, fans were shocked to find out that the popular show, as well as Lorraine, are set to be AXED for half the year - after the channel announced a big shake up to its daytime schedule.  

This Morning airs weekdays from 10am on ITV1 and ITVX