This Morning unveiled their fresh-faced new presenter on Friday morning - and he's the brother of British movie star Tom Holland.

Having opted for a career in cooking instead of following his older brother's footsteps, Sam Holland, 26, has landed a cookery segment on the hit ITV daytime show.

On Friday, he joined host Dermot O'Leary, 52, and Alison Hammond, 50, in the studio as he talked audiences through a courgette and orzo recipe.

Beaming and at ease in front of the cameras, Sam proved that he shines just as brightly as his famous sibling.

He urged audiences to eat vegetarian meals, even if just 'once a week', to save money.

And the Surrey-born chef is beginning to make a name for himself in the industry.

Just last month, he revealed he was launching his first cookbook, titled Kitchen Cookstart.

Although he has found his passion in food, there was once a time when Sam and his twin brother Harry were keen to make it in the acting world.

The pair made their movie debut alongside Tom in the 2012 film The Impossible. 

But humble Sam has previously poked fun at himself, having posted a cooking video with the caption: 'When your family are successful actors and you chose to be a chef.'

As for the siblings' parents, their dad Dominic has enjoyed a long career in comedy and first began performing stand-up at The Comedy Café in London back in 1991.

But it was his BBC Four radio show in 2000, The Small World of Dominic Holland that landed him a Comic Heritage Award.

Dominic and photographer Nikki met at the University of Leeds where they both studied, they went on to marry and have four sons Tom, Paddy, and twins Harry and Sam.

It comes as Tom was supported by his fiancée Zendaya as he filmed Spider-Man: Brand New Day at Brookwood Cemetery in Surrey last month.

The couple feature in the film together after having struck up a romance on his first feature-length film as the hero, Spider-Man: Homecoming in 2016.

Zendaya, 29, watched Tom, also 29, shoot new scenes at Aunt May's grave for Christopher Nolan's latest project, set to be released in 2026.

The smitten pair will share the screen for the fourth time, after previously playing love interests in three Spider-Man movies.

He was seen filming for the first time in Glasgow in August, transforming the city into New York City for the sequel.

Elsewhere, Zendaya and Tom are set to appear together in The Odyssey, Christopher Nolan's adaptation of Homer's epic.

Amid their incredibly busy schedules, the couple have been forced to delay their wedding, according to Zendaya's trusted stylist Law Roach.

'The process hasn't even started yet,' the 47-year-old stylist updated E! News.

'Zendaya is working on so many movies. She's now filming the next iteration of Dune, so she's away doing that. It's so many movies, so we have time. We have a lot of time.'

The bride-to-be has her hands full shooting Denis Villeneuve's fantasy flick Dune: Part Three, Kristoffer Borgli's romantic dramedy The Drama, DreamWorks animated movie Shrek 5, and the third season of HBO Max's drama Euphoria.

Zendaya (last name Coleman) has also signed on to produce and star as singer Ronnie Spector in Barry Jenkins' biopic Be My Baby, which is based on her 2022 memoir.