Вход на сайт

Просмотр новости

Найдите то, что Вас интересует

Inside Lenovo's Shift from Cost Savings to Strategic Power

Дата публикации: 25-06-2026 04:00:00

Quinn O'Brien, CMO of Carnegie Learning, argues that in-house agencies built around cost savings may be losing ground to artificial intelligence (AI). His Lenovo experience shows how pursuing the work that matters most to the CEO could redefine an in-house team's value.

Основное содержимое страницы с новостью.

Quinn O'Brien discussed how in-house agencies can protect their value by taking on the work CEOs care about most

June 25, 2026    

Quinn O'Brien, CMO of Carnegie Learning, argues that in-house agencies built around cost savings may be losing ground to artificial intelligence (AI). His Lenovo experience shows how pursuing the work that matters most to the CEO could redefine an in-house team's value.

This Is an ANA Member Exclusive

Access to this item is reserved for ANA members only.

Log in

Already have an account? The industry's best insights and resources await:

No Account?

Use your business email address to create your free account; if you're a member through your company, we'll know.

Members can access their benefits as soon as they sign up and log in.


Not a Member?

You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.

The content you're trying to see is available to:

  • ANA Client-Side Marketer Tier Members
  • Platinum Tier Members
  • Gold Tier Members
  • Silver Tier Members

Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.




Схожие новости

#Наименование новостиТональностьИнформативностьДата публикации
1ANA VP Peter Kenigsberg Breaks Down the Current State of In-House Agencies0729-06-2026
2Are You the Only One Using Your Data to Train AI?0726-06-2026
3An ANA In-House Award Winner Explains How Culture Is What Drives Stellar Creative5725-06-2026
4How Taylor Morrison's CMO Revived the Brand by Bringing Everything In-House5725-06-2026
5Speed where it's safe, caution where it might kill: How the Pentagon should use AI0501-07-2026
6How Wolverine Worldwide Built a Scalable In-House Engine5725-06-2026
7ServiceNow Built an AI-Native Studio to Consolidate Creative Production2726-06-2026
8Настоящий интеллект побеждает. Нейросети обходятся компаниям дороже, чем живые программисты-2625-06-2026
9For this head of design, learning is a core part of the role, not an add-on0509-07-2026
10Гендиректор "Яндекса": искусственный интеллект проникает во все сферы0030-08-2019

Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 10. Тональность: 0. Информативность: 7. Источник: www.ana.net.