Просмотр новости
Найдите то, что Вас интересует
Спутники
РН
SpaceX
Роскосмос
NASA
СпутникиРНSpaceXРоскосмосNASACreative complacency and disruption driven by artificial intelligence (AI) are reshaping what in-house agencies must prove to survive. A new ANA report reveals how teams are repositioning from cost centers to strategic partners — and what metrics could make or break that shift.
By Joanna Fragopoulos   June 29, 2026
Creative complacency and disruption driven by artificial intelligence (AI) are reshaping what in-house agencies must prove to survive. A new ANA report reveals how teams are repositioning from cost centers to strategic partners — and what metrics could make or break that shift.
Free content, premier events, training, industry leadership, and more — all the insights and resources you and your brand need to drive growth.
Sign in to see everything the ANA has to offer.
Already have an account? The industry's best insights and resources await:
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | How Brands Can Stay Visible in the Age of AI Search | 0 | 7 | 20-07-2026 |
| 2 | Inside Lenovo's Shift from Cost Savings to Strategic Power | 0 | 7 | 25-06-2026 |
| 3 | Built for Breakthroughs: How In-House Media Brings Pfizer Closer to the Patient | 5 | 7 | 25-06-2026 |
| 4 | Marketers Learn to Navigate a Rapidly Changing Digital Terrain | 0 | 7 | 29-06-2026 |
| 5 | An ANA In-House Award Winner Explains How Culture Is What Drives Stellar Creative | 5 | 7 | 25-06-2026 |
| 6 | Are You the Only One Using Your Data to Train AI? | 0 | 7 | 26-06-2026 |
| 7 | Building Creative Culture From Nothing — and What Happens When the Plug Gets Pulled | 0 | 7 | 25-06-2026 |
| 8 | AI Agents Expected to Handle a Third of Marketing Decisions Within 2 Years | 0 | 11.3 | 15-07-2026 |
| 9 | AI Agents Are Buying Ads Now: He Built the Systems They Learned From | 0 | 5 | 31-05-2026 |
| 10 | A Legacy Brand, Reimagined for the Member: An In-House Team's Journey | 5 | 7 | 25-06-2026 |