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СпутникиРНSpaceXРоскосмосNASAThis Smarties North America Silver–winning case study examines how INFINITI launched the fully redesigned 2025 QX80 with a breakthrough experiential reveal 100 stories above Manhattan. By combining spectacle, celebrity, livestreaming, and performance-driven media, the campaign rebuilt luxury credentials, generated massive earned attention, and drove consideration and leads in a crowded category.
August 4, 2026
This Smarties North America Silver–winning case study examines how INFINITI launched the fully redesigned 2025 QX80 with a breakthrough experiential reveal 100 stories above Manhattan. By combining spectacle, celebrity, livestreaming, and performance-driven media, the campaign rebuilt luxury credentials, generated massive earned attention, and drove consideration and leads in a crowded category.
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