MANSCAPED CMO Marcelo Kertész challenges the idea that brand consistency is always a virtue, arguing that fixed values and flexible expression are now two different things. His perspective on AI, loyalty, and organizational change may reshape how marketers think about voice, workforce, and what brand building actually requires.
MANSCAPED CMO Marcelo Kertész challenges the idea that brand consistency is always a virtue, arguing that fixed values and flexible expression are now two different things. His perspective on AI, loyalty, and organizational change may reshape how marketers think about voice, workforce, and what brand building actually requires.
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| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Chervon Turns Trade Show Booths into Trust Engines with 'Voice of the Expert' | 0 | 7.44 | 28-09-2026 |
| 2 | Here's Where Humans Are Still Needed in the Agentic AI Era | On Scope | 0 | 6.69 | 30-09-2026 |
| 3 | Marketers are getting AI search all wrong—and it’s hurting their bottom line | 0 | 11.04 | 29-09-2026 |
| 4 | Robots Don't Build Brands, People Do | 0 | 10.41 | 30-09-2026 |
| 5 | What Executives Really Think About AI, with Michele Evans | 0 | 7.06 | 01-10-2026 |
| 6 | Nielsen Sports: Measuring Only TV Captures Just 21 Percent of Sponsorship Value | 0 | 12.86 | 29-09-2026 |
| 7 | Every Brand with a High-Performing Ops Team Shares These Two Traits | On Scope | 0 | 9.29 | 28-09-2026 |
| 8 | Study: CMO Tenure Falls Sharply | 0 | 17.49 | 30-09-2026 |
| 9 | Ethical Marketing FUNdamentals in Action: Lead with Confidence, Build Trust, Grow Responsibly | 0 | 8.48 | 30-09-2026 |
| 10 | McKinsey: Agentic AI can unlock new monetisation opportunities for telcos | 0 | 11.88 | 25-09-2026 |