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MANSCAPED CMO on Brand Voice and Consistency

Дата публикации: 30-09-2026 04:00:00

MANSCAPED CMO Marcelo Kertész challenges the idea that brand consistency is always a virtue, arguing that fixed values and flexible expression are now two different things. His perspective on AI, loyalty, and organizational change may reshape how marketers think about voice, workforce, and what brand building actually requires.

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ANA Q&AChanging behavior inside a company is the hardest part

MANSCAPED CMO Marcelo Kertész challenges the idea that brand consistency is always a virtue, arguing that fixed values and flexible expression are now two different things. His perspective on AI, loyalty, and organizational change may reshape how marketers think about voice, workforce, and what brand building actually requires.

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Классификация: Пресс-релизы. Схожих патентов: 0. Схожих новостей: 10. Тональность: 0. Информативность: 6.4. Источник: www.ana.net.