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Robots Don't Build Brands, People Do

Дата публикации: 30-09-2026 04:00:00

At Cannes Lions 2026, Marc Pritchard of P&G declared that robots don't build brands — people do, spotlighting a tension AI-driven marketing may be widening. New evidence from quantilope's work with Planted suggests that grounding strategy in category entry points could unlock growth that outpaces the broader market.

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