Chervon VP of Marketing Travis Campbell reveals how the power tool company's Flex brand turned a Specialty Equipment Market Association trade show booth into a live research and influencer hub. The "voice of the expert" strategy could offer B2B marketers a durable alternative to artificial intelligence-generated content.
Chervon VP of Marketing Travis Campbell reveals how the power tool company's Flex brand turned a Specialty Equipment Market Association trade show booth into a live research and influencer hub. The "voice of the expert" strategy could offer B2B marketers a durable alternative to artificial intelligence-generated content.
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