At the 2026 ANA In-House Agency Conference, Todd Miller shared a candid account of building The Cooler, Experian's in-house agency, from scratch into a high-performing creative operation — and what happened when it ultimately got shut down. His session offered practical lessons on culture, creativity, business integration, and the realities of operating inside complex organizations.
June 25, 2026
At the 2026 ANA In-House Agency Conference, Todd Miller shared a candid account of building The Cooler, Experian's in-house agency, from scratch into a high-performing creative operation — and what happened when it ultimately got shut down. His session offered practical lessons on culture, creativity, business integration, and the realities of operating inside complex organizations.
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