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Built for Breakthroughs: How In-House Media Brings Pfizer Closer to the Patient
Дата публикации: 25-06-2026 04:00:00

At the 2026 ANA In-House Agency Conference, Joshua Palau, VP of performance media and enablement at Pfizer, outlined how an in-house media model enables faster decision-making, stronger alignment with business goals, and improved outcomes across the patient journey.

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Joshua Palau explained how Pfizer's in-house media model delivers greater accountability, integration, and urgency by aligning media directly with patient outcomes

June 25, 2026    

At the 2026 ANA In-House Agency Conference, Joshua Palau, VP of performance media and enablement at Pfizer, outlined how an in-house media model enables faster decision-making, stronger alignment with business goals, and improved outcomes across the patient journey.

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